Methodology

The Process

Sampling & Product Development

Each season, we embark on an intensive journey of creation, producing between 50 to 65 new, unique designs. This proactive approach ensures our clients are constantly presented with fresh, innovative concepts that push the boundaries of textile art.

Mother of pearl embroidery swatch
Beaded sequin embroidery

Bespoke Adaptation

While we present our own visionary collections, our true strength lies in collaboration. We meticulously adapt our swatches and techniques to align perfectly with the specific vision, colour palette, and silhouettes of each designer we partner with.

Specialist Techniques

  1. 01Hand embroidery (Ari & Jardozi)
  2. 02Beading & sequin work
  3. 03Thread & coil embroidery
  4. 04Metal & rope work
  5. 05Cut work & quilting
  6. 06Laser cutting & printing
  7. 07Machine embroidery (100+ machines)

"Every bead, every stitch is deliberately placed, transforming raw materials into wearable art."

Price-conscious excellence

We are extremely price conscious for our clients and constantly encourage them to give us a target price to work within — saving time and money in the shortest season.